On December 1, at the "New Humanities" sub-forum of the 2023 Tencent ConTech Conference, science writer and translator Ji Yanjiang presented a pragmatic and cutting-edge discourse at the Zhejiang Open Seminar. In response, Professor Wu Fei, the Director of the University's Artificial Intelligence Research Institute, stated, "Artificial intelligence is a versatile empowering technology, much like water and electricity. Embracing AI and information technology is essential because it constitutes the space and reality of our lives."
Professor Qiu Zeqi, Director of Peking University's Digital Governance Research Center, emphasized, "We are not in an era of human opposition but rather an era of human symbiosis. In facing machines, we aspire to maintain a human heart, and in dealing with humans, we hope to retain a human heart.
The three experts engage in a poetic dialogue, sketching a fascinating panorama where novelty becomes the backdrop of life. In this new landscape, content supply, recommendations, and value creation evolve with new technologies, markets, and lifestyles. In this edition, All Media Network (ID: quanmeipai) focuses on the content market navigating the AI-led wave. From the perspective of content consumption, it analyzes the challenges and hopes brought about by AI, delving into how content dissemination, an integral part of human civilization, is being transformed by technological forces, with AI leading the way.
Navigating the wave, AI is revolutionizing the content market, as articulated by science writer and translator Ji Yanjiang in the aforementioned discussion: "New developments are clearly compressing time on a large scale. Artificial intelligence has massively entered our lives, and in just one year, many stories have unfolded." For the market, AI's progress is at the heart of storytelling, swiftly transforming from an abstract concept into a necessary technological tool or infrastructure.
Specifically, AI plays a role in intelligent writing, proofreading, and broadcasting, enhancing the efficiency of editorial work. It transforms and improves the efficiency of content labeling and core recommendation through the use of multimodal machine classification capabilities. It combines production, operation, and distribution systems for transformative innovation. Technologies such as big data analysis and natural language processing are utilized for refined communication positioning and acquisition. The creation of AI personalities, such as AI anchors and hosts, has also become a notable trend.
At the end of 2022, ChatGPT made a prominent entrance into the content scene. From media researchers, industry executives, and content creators to platforms, MCNs, and a multitude of authors, everyone has been swept up in this technological wave. The consensus among content professionals is clear: the mature application of conversational language model technology is bound to bring about a transformation in the revenue side of the content consumption industry. In just a year, concise, short-form content exchanges and auxiliary creative tools have become the new trend.
People yearn to swiftly acquire accurate, authentic, concise, informative, and distinctive "answers" through a simple conversation window. In the vast ocean of information, the core demand for a vast majority of content consumers is to access high-value information. In response, several domestic tech giants have rapidly mastered large language model technology and introduced packaged products tailored to this need. On the content production side, this implies a shift towards new business practices—focusing on comprehensively enhancing content productivity, restructuring the value standards of content, and redefining the operational rules of recommendation algorithms to elevate the consumption experience of premium content.
Currently, three major issues in content consumption—namely, the problems of information authenticity/accuracy, content repetition, and insufficient content richness—continue to be criticized. Over the past year, with the widespread adoption of experiential applications of ChatGPT and the subsequent technological reflections, many content platforms are leveraging simple AI and other optimizations to enhance the content consumption experience. This involves expanding the breadth, depth, and multidimensional value of high-quality content. While the AI frenzy brings new challenges, making it difficult to distinguish, ChatGPT, with its single dialogue box, has permeated the entire spectrum, turning this wave of AI into a veritable frenzy.